Hello, I’m Rosemary “RO.” Fajardo! (they/them)
A powerhouse UGC creator blending storytelling, authenticity, and high-quality visuals to create content that actually connects.
Based in the United States and the Philippines, I bring a global perspective to content creation, making brands shine across different markets.
As a professional photographer and videographer for over a decade, I elevate UGC with intentional visuals that feel authentic yet polished. With experience traveling to 25 states and 11 countries, I love to capture diverse landscapes, cultures, and experiences that brings me joy (which exudes into the content that I get to create for you!)
Through Joy Soul Media, I've co-crafted engaging, high-converting content that captures the essence of brands such as Vegas.com, Neighbors Cafe and Frontier Airlines. Whether it’s photography, video, or immersive storytelling, It’s not just about creating content that just sells — my intention is to have it inspire.
When I'm not documenting, you can find me dancing to a DJ set, taking care of people's cats around the world, and listening to one of my favorite podcasts.
Looking for UGC that stands out? Let’s make something unforgettable!
Brands I’ve created content for:
what sets me apart
As a wellness practitioner, I don’t just capture places — I capture the feeling of being there. My content inspires mindful travel and deeper connections, making every destination more than just a backdrop.
I Tell Stories with Intention & Soul
I Bring a Global & Culturally Rich Perspective
Being a dual citizen of the USA and the Philippines allows me to bridge cultures and create content that resonates with both Western and Southeast Asian audiences. I understand the nuances of different travelers and tailor my storytelling to bridge connections.
I Blend Media, Wellness & travel Expertise
With a background in photography, videography, and reality tv production coordination — plus my experiences as a wellness practitioner and a certified Fora Travel Advisor — I bring a rare and well-rounded skill set that allows me to tell stories with depth, beauty, and practical travel know-how.
I Know How to Capture & Keep Attention
With years of experience in media and content creation, I understand how to craft engaging visuals, compelling narratives, and dynamic edits that stop the scroll and keep audiences engaged. Whether through short-form videos, photography, or immersive storytelling, I create content that leaves a lasting impact.
I Integrate holistic practices with travel
For me, travel isn’t just about exploring new places — it’s about transformation, rejuvenation, and meaningful experiences. Creating content that shows how your brand can provide holistic opportunities for rest, healing, and soul-enriching adventures is the content most aligned with our mission to explore the world with joy!
more photography examples
My Signature High-Performing video Styles
vlog
compilation
7-8 second
Bold & memorable.
10-15 seconds of dynamic clips that showcase your customer’s experience in a flash and evoke your brand’s essence. Leaves a strong, lasting impression.
Rich & immersive.
30-60 second storytelling that brings your brand story/product to life and makes your audience feel like they’re on the journey. Perfect for highlighting experiences or amenities.
Short & sweet!
7-8 second videos paired with a long caption that provides context to the video/story. Instagram-optimized to stop the scroll. Perfect for generating leads.
Note: all ugc videos are created with meta sound collection's royalty free music, specifically designed for commercial use in videos and reels on Facebook and Instagram
content menu
photography
Perfect for showcasing adventure products, destinations, accommodations, food, and guest experiences in a way that elevates value, trust and drives bookings.
Includes:
Web-resolution images for social media use
Limited commercial use-license
One round of color revisions per photo set
starting at $150
for 3 photos
Given that every brand’s goals are different, rather than share set rates upfront, I'm happy to create a custom package for each project!
video styles
Choose from the signature, high-performing styles (Compilation, Vlog, 7-second) tailored to your marketing goals and needs.
Includes:
Limited commercial use-license
One round of revisions are included per video
starting at $250
per video
same day delivery
Instead of the standard 7-day turnaround time, you'll receive your content the day of the shoot.
+$350
final content perpetuity
+$100
You’ll have the right to use all final content in perpetuity for organic marketing and ads (brands often turn the highest-performing content into ads).
raw footage
With this, you’ll receive the raw clips from each video, which you can repurpose for new organic content or ads.
+$100
+$150
rush delivery
Instead of the standard 7-day turnaround time, you'll receive your content within 3-days of the final shoot.
A note on in-kind opportunities
While in-kind offerings, such as complimentary products, stays, experiences, and premium access, are greatly appreciated, I view them as part of the cost of doing business. I operate just like any marketing agency would — I’m onsite to work, capturing high-quality content, strategizing, and ensuring the final product aligns with your brand goals and delivers results, not just to vacation or for leisure.
That being said, I prioritize partnerships that include full compensation alongside in-kind offerings. Thank you for understanding!
add-ons
hook variations
+$200
Create 3 variations of hooks per video, perfect for ad testing.
first-time clients receive three(3) free photos and one(1) 7-8 second video style with an investment of a minimum $850 package (a $400 value)
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what's the process like to work together?
Sign an agreement
If we're aligned to work together, I'll send over an agreement to make sure we're both on the same page.
Review your first drafts
In order for me to start creating, a 30% non-refundable deposit is required.
Schedule a UGC Collaboration Meeting
This is so you can help me understand your current goals and marketing campaigns!
Receive your finalized content
Once your agreement is paid off in full, you'll receive your unique user-generated content in an online gallery!
Share your experience
If you have a wonderful experience working together, it would be much appreciated if you can share a few kind words!
Submit your non-refundable Deposit
Once I complete your deliverables, a preview gallery will be sent to you to review! One round of revisions & edits are included (additional can be discussed).
book your ugc call
I can’t wait to hear more about your marketing goals so we can create memorable magic together!
Let’s discuss what’s possible and how I can help you bring your brand vision to life :)